On March 15th, Greg Prince came as a guest speaker to our Multimedia Pioneering class at Sheridan College. He spoke to us about Filemobile, an easy to use media-sharing tool.
Greg Prince started by telling us a bit of his background: he had worked in TV & Production; he had worked as well as a web producer, at CBC News using publishing tools… and in other interesting places where he got lots of experience. Then he decided to start with his partner the Filemobile project.
Filemobile (FM) is a media management and social media platform, providing services and tools to enable social media (video/photo/audio/text) and networking. The company has about 10 employees that are responsible for different areas such as looking at incoming software, development, Quality & Assurance, Testing, etc., and at the moment Greg Prince has an Operations position.
He discussed and showed us the different features that we can find on the Filemobile site and all the great things users can do such as:
- Shoot video, pictures and audio on mobile phones and send to the specific online account or blog.
- Manage photos and post them to blogs.
- Upload almost any video format and convert to flash video for storage, sharing or blogging. Users can also record and upload video which makes it easy to post to vlogs.
- Organize MP3s and audio files, and podcast them as well. Users are then able to download them too.
We spent some time discussing the different tools, especially MediaStudio. MediaStudio is the heart of FileMobile where users can manage and produce their media content. Here users can search, sort, view, edit and record their content.
An interesting acronym used (and learned
) is: UGC , which stands for User Generated Content.
Another interesting term is: “moblog”, which refers to the capability to upload files from the cell phone (mobile) to a blog and post them directly!
A most precise definition form Wikipedia:
“Moblog is a blend of the words mobile and weblog. A mobile weblog, or Moblog, consists of content posted to the Internet from a mobile or portable device, such as a cellular phone or PDA. Moblogs generally involve technology which allows publishing from a mobile device.”
Greg Prince also explained to us some of the projects Filemobile is working on…
Their clients are leveraging Filemobile services to integrate social media and networking into their interactive strategy and to drive a new dimension of relationships with customers, viewers and fans. For example, Much Music… As far as I understood, there have already been concert events where people with mobiles are able to upload the pictures just taken with their cell phone, and these are live-shown in a big screen…
Something that called my attention was to recognize that there is not too much original content out there… in general people and communities use shared websites or rip already created videos… The main files in use are jpegs (lots in travel category) or videos (mostly about babies).
Hmm… Maybe that’s why our Professor insists on us creating and coming up with new things to post and show the world
I personally think that it’s great that companies like Filemobile and its team care and think about the users… they try to improve the tools to help and make it easier for all users no matter what background they have with technology.
As Greg Prince mentioned, they create great features and functions into their tools, and they put a lot of time and energy into making it easy to use. “Filemobile was born out of a love of media in all its forms and a frustration with managing it”.
Other links:
- ShoZu is a free service for your phone that makes it incredibly easy to send and receive photos, videos and music while you’re on the move.
Login with cell phone -> txt message -> link to download most recent application to your phone!
